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      The Body: From Virtual Avatar to Plastic Surgery

      Published
      proceedings-article
      Author(s):   ,
      Publication date (Print):
      Conference name: Politics of the Machine Beirut 2019 (POM2019)
      Conference theme: Politics of the Machine
      Conference date: 11-14 June 2019
      Keywords: Photoshop, Plastic surgery, Virtual reality, Augmented reality, Image manipulation, Human commodification
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            Abstract

            From Photoshop to plastic surgery there lies a transaction of reality from the virtual to the actual; from digital image manipulation to physical body sculpting, a distance for explosion. What imploded in the virtual in the form of fantasy has now returned in the form of violent corporal mutation. This is a commodification of the human body, the plastic body as such, is the perfect body that everybody achieved with Photoshop and other image manipulation software in virtual reality and that has reached the physiological body with the augmentation tools of medical technologies, The human body is now reproduced following a set of standards, measurements and beauty references to fit under one of the pre-set categories dictated by the mass culture. The result of this computed type of production is an unprecedented uniformity. Everybody looks like everybody now, in actual reality there is a set of categories that each group of people fits in exactingly. This capitalist culture industry of mass production is still triumphant today but with new, more powerful, technologies of augmentation that are employed to facilitate this corporal metamorphosis. This implies that something went wrong in the use of new technologies. Today the production of sameness is more then ever locking us towards a catastrophic image of mass-produced disfigured bodies where violence persists as the main patent of post virtual-reality image.

            Content

            Author and article information

            Contributors
            Hassan Choubassi
            Sahar Sharara
            Conference
            Publication date: June 2019
            Publication date (Print): June 2019
            Pages: 126-130
            Affiliations
            [0001]The International University of Beirut

            Michel Abi Chahla street, Mousytbeh

            Beirut-Lebanon
            Article
            DOI: 10.14236/ewic/POM19.20
            SO-VID: 86fd7728-0cf1-494a-922a-78f746814cae
            Copyright © © Choubassi et al. Published by BCS Learning and Development Ltd. Proceedings of POM Beirut 2019
            License:

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Conference name: Politics of the Machine Beirut 2019
            Conference acronym: POM2019
            Conference number: 2
            Conference location: Beirut, Lebanon
            Conference date: 11-14 June 2019
            Conference sponsor: Electronic Workshops in Computing (eWiC)
            Conference theme: Politics of the Machine
            History
            Product

            1477-9358 BCS Learning & Development

            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/POM19.20
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Series title: Electronic Workshops in Computing

            ScienceOpen disciplines: Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Keywords: Image manipulation,Photoshop,Plastic surgery,Virtual reality,Augmented reality,Human commodification

            REFERENCES

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            2. 1999 Illuminations Pimlico, London

            3. 2013 The Crowd: A Study of the Popular Mind CreateSpace Independent Publishing Platform

            4. 1987 A thousand plateaus: capitalism and schizophrenia University of Minnesota Press Minneapolis.

            5. First National Bank [WWW Document] n.d. FNB’s Plast. Surg. Loan Beauty Is No Longer Lux http://www.fnb.com.lb/index.php?option=com_content&view=article&id=25&Itemid=37

            6. 2007 Dialectic of Enlightenment 1 Stanford University Press

            7. 2003 Globalization and the Manufacture of Transient Events The Lebanese Association for Plastic Arts Ashkal Alwan Beirut

            8. n.d. The Reincarnation of Saint-Orlan

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