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      Celebrating 65 years of The Computer Journal - free-to-read perspectives - bcs.org/tcj65

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      The Prosumer: The Key Player of the Museum of the Future

      proceedings-article
      Author(s):
      Publication date (Print):
      Conference name: Electronic Visualisation and the Arts (EVA 2015) (EVA)
      Conference theme: Electronic Visualisation and the Arts
      Conference date: 7 & 9 July 2015
      Keywords: Prosumer, Digital commissions, Museums, Digital heritage, Tumblr, YouTube, Post-Internet art, Post-Tumblr aesthetic
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            Abstract

            This paper analyses the role of the prosumer within the cultural sector and why prosumers should be identified as key players for the museum of the future. Social platforms such as Tumblr and YouTube are presented as important tools for museums to build new communities and engage their audiences in a meaningful conversation while preserving our heritage. Fruitful examples of digital initiatives in the UK and the US such as The Space (UK) and the MoMA Teens (US) are addressed to demonstrate that heritage institutions should be focusing on digital design and production as much as enabling users to become producers. The contemporary debates on such current trends as ‘the curator phenomenon’ and ‘Post-Internet Art’ are analysed here to show how digital natives (those born during the age of digital technology) are the prosumers museums need to attract. This audience, used to self-expression via such devices as mobile phones and tablets, cannot be ignored. We should also expect to see an increasing number of artists using the internet as their medium in the future. These are not passing trends, as some might argue, but a way of life for the younger generation and its successors; this paper, therefore, builds a case that supports the integration of the prosumer with the cultural sector.

            Content

            Author and article information

            Contributors
            Valentina Fois
            Conference
            Publication date: July 2015
            Publication date (Print): July 2015
            Pages: 291-297
            Affiliations
            [0001]La Scatola Gallery

            40a Norcott Road, London N16 7EL, UK
            Article
            DOI: 10.14236/ewic/eva2015.32
            SO-VID: 775450bb-1fff-419b-ad9b-b20c83f9ec5a
            Copyright statement: © Valentina Fois. Published by BCS Learning and Development Ltd. Proceedings of EVA London 2015, UK
            License:

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Conference name: Electronic Visualisation and the Arts (EVA 2015)
            Conference acronym: EVA
            Conference number:
            Conference location: London, UK
            Conference date: 7 & 9 July 2015
            Conference sponsor: Electronic Workshops in Computing (eWiC)
            Conference theme: Electronic Visualisation and the Arts
            History
            Product

            1477-9358 BCS Learning & Development

            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/eva2015.32
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Series title: Electronic Workshops in Computing

            ScienceOpen disciplines: Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Keywords: Museums,Prosumer,Digital commissions,Digital heritage,Tumblr,YouTube,Post-Internet art,Post-Tumblr aesthetic

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