This research examines the viability of implementing Smart Public Universities in Zamboanga Peninsula (Region IX), Philippines. Utilizing a mixed-methods approach, the study investigates the current technological infrastructure, digital literacy levels, and public opinion regarding the integration of smart technologies in higher education institutions. The research also evaluates the potential benefits and challenges associated with the adoption of smart technologies in public universities, focusing on improved access to education, enhanced learning experiences, and increased institutional efficiency. Data collected from a survey administered to students, faculty, and staff of selected public universities in the region reveal that a majority (78%) of respondents possess basic digital literacy skills, while a smaller percentage (32%) demonstrate proficiency in utilizing advanced technologies. The findings suggest the need for comprehensive digital skills development programs to bridge the existing gap. Through interviews with university administrators, it was identified that the key benefits of implementing smart technologies include increased student engagement (87%), expanded access to educational resources (72%), and streamlined administrative processes (65%). However, concerns related to infrastructure limitations (63%) and data privacy and security (48%) were also expressed.This study provides valuable insights for policymakers, university administrators, and other stakeholders in Zamboanga Peninsula, guiding them in making informed decisions regarding the integration of smart technologies in public universities. The findings underscore the importance of investing in digital literacy programs, ensuring robust infrastructure, and implementing effective data protection measures to maximize the potential of Smart Public Universities.