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      Site strategy review for one of the leading tech companies worldwide as an example of the ‘Organisational Behaviour’ issue

      Preprint
      In review
      research-article
        1 ,
      ScienceOpen Preprints
      ScienceOpen
      site strategy, strategy review, business strategy, organisational behaviour, technology company

            Abstract

            As an Engagement Manager at my previous employer, I faced the ‘Organisational Behaviour’ issue to develop and deliver the site strategy consulting project for my client, one of the leading tech companies worldwide. The project aimed at advancing the Operating Model of the German site and deriving recommendations for the Site Strategy. In the following essay, I first describe the issue that I have faced at my previous employer, second develop approaches to deal with the issue, and third derive a recommendation.Firstly, the initial situation was that the company’s Safety Engineering Center, the German site, was the global hub for the company’s Internet safety work. Its strategic programs span understanding the Internet safety problem, developing solutions, and partnering with other partners and empowering users. The strategic challenge was to grow the German site by 1,500 new jobs in the next years. The focus was on current teams who were working on the Browser product, data security, and internal systems.Secondly, the project goals were to generate an understanding of the markets, clients and channels, and proposition and brands for the company’s Safety Engineering Center. In addition, the goal was to prepare a decision basis regarding the Site Strategy review. This included operational infrastructure, governance and structure, people and culture, as well as measures and incentives. The objective was to derive actionable strategic recommendations for the Site Strategy based on the Business and Operating Model.

            Content

            Author and article information

            Journal
            ScienceOpen Preprints
            ScienceOpen
            18 December 2023
            Affiliations
            [1 ] University of Cambridge;
            Author notes
            Author information
            https://orcid.org/0009-0004-2714-5442
            Article
            10.14293/PR2199.000559.v1
            1ff6dd08-625b-4204-958c-eafaefd79b30

            This work has been published open access under Creative Commons Attribution License CC BY 4.0 , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Conditions, terms of use and publishing policy can be found at www.scienceopen.com .

            History
            : 18 December 2023
            Categories

            All data generated or analysed during this study are included in this published article (and its supplementary information files).
            Management,Industrial organization,Microeconomics,General social science,General behavioral science,Business & Corporate economics,Cultural studies
            strategy review,site strategy,technology company,organisational behaviour,business strategy

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