Servicescape plays an extremely important role in demonstrating experience in service delivery and the ability to bring satisfaction to customers. Servicescape is perhaps the most widely used term to refer to the impact of tangible and intangible signs on consumers. Rural homestays urgently need to transform and upgrade from their traditional service style to the latest service model which can provide a new balance between standardized services and customized experience. According to the last research, the perceived value components and how they affect the servicespace components have not been taken into consideration in studies on high-level rural homestays. The purpose of this study is to identify the mediation effect of perceived value on the effect of servicecape on consumer behavioral intentions in high-end rural homestays in China. The statistical population of this study consists of consumers living in high-level rural homestay in the Lu’an city, China. 350 surveys questionnaires were provided to consumers, and 300 questionnaires were collected. The collected questionnaires were subjected to descriptive statistical analysis, reliability testing, and hypothesis testing using Excel, SPSS, and Smart-PLS software. The idea of perceived value as a mediator in the impact of servicecape on consumer behavior intentions is confirmed. These findings indicated that the servicescape and its components, such as ambience, equipment, hygiene, design, and space, directly influence and promote the level of consumer behavior intentions, as well as impact consumer behavior intentions via the mediation effect of perceived value. Therefore, agencies and owners of high-end rural houses should focus on cultural, social, emotional, and money values in order to promote staying in rural houses.