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      Why franchising is a smart business model: a comprehensive review

      Preprint
      In review
      research-article
        1 ,
      ScienceOpen Preprints
      ScienceOpen
      Business model, expansion, international franchising, partnership
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            Abstract

            Entrepreneurship is the act of starting and running your own business or the creative desire to work on your own projects. The notion of entrepreneurship has evolved significantly over the last few decades, and it cannot be disregarded today. Many businesses have emerged, and the most successful are those that rely on a sound business model. The franchising business model is one solid business model that has proven its effectiveness in recent years. Franchising is a type of marketing and distribution in which the owner of a business system (the franchisor) provides the right to run a business by selling a product or delivering a service using the franchisor's brand and business system to an individual or group of people (the franchisee). This concept is well-known in the fast-food business (which has several famous franchisors such as McDonald's and KFC). This paper provides an overview of franchising: what it is, how it evolved, and what the pros and cons of franchising are for both the franchisor and the franchisee.

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            Author and article information

            Journal
            ScienceOpen Preprints
            ScienceOpen
            13 June 2022
            Affiliations
            [1 ] Gharbiya STEM High School, Tanta, El-Gharbiya, Egypt.
            Author notes
            Article
            10.14293/S2199-1006.1.SOR-.PPDEWT5.v1
            b0a41ff9-0cb2-42cc-924a-d04dc091352e

            This work has been published open access under Creative Commons Attribution License CC BY 4.0 , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Conditions, terms of use and publishing policy can be found at www.scienceopen.com .


            Data sharing not applicable to this article as no datasets were generated or analysed during the current study.
            Business & Corporate economics
            Business model, expansion, international franchising, partnership

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