Google’s SAS team is responsible (in part) forproviding actionable insightsto teams of Account Strategists (AS).In some cases AS’ createdata silos and individualized dashboards, leading to fragmentation of insights and confusions around core metrics. To reduce this fagmentation and to create a single source of truth, the CMU team recommeded GoogleCommencetier-based migration of the custom-dashboardsto Connect Sales and Discovery platforms utilizing topic modeling and survey analyses results. The eventual future state that SAS team should strive for is democratizing reporting use cases via aSelf Service Data Mart, a platform that is based on a single, well-managed data repository.