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      Digitification: Why the World Community Needs a New Term

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      ScienceOpen Preprints
      Digitification, sexual objectification, rating system, objectification, rating score, digitalization


            For many people, the process of assessing one person to another is negative and can be defined as objectification, due to subjective perception and social attitudes. But in society, there is still a need to assess the attributes of the subject and therefore, in order to separate a bad assessment from a good one and not cause a public outcry, it is necessary to introduce a new term digitification, which carries a neutral connotation and does not violate people's personal boundaries. Such a term will make it possible to separate the concepts of objectification and digitification, not to confuse them and not to ascribe to each other inappropriate characteristics. Digitification is the process of assessing the attributes of a certain person on a voluntary basis by another person or artificial intelligence, based on objective criteria created for a particular rating system. Moreover, rating systems are different and have different functions, and therefore the rating system must be correctly selected in order to be more accurate and effective. Various online services and trading platforms have their own rating systems, their business is successful and relationships with customers are well established. Moreover, there is a whole state in the world in which the rating system is an integral part of society and it also shows good results. This article was created with the aim of introducing a new term digitification into everyday life that can change the course of human thinking for the better and open up new possibilities in the field of measurement systems through ratings and reviews.


            Author and article information

            ScienceOpen Preprints
            29 September 2021
            [1 ] Orel State University
            Author notes

            This work has been published open access under Creative Commons Attribution License CC BY 4.0 , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Conditions, terms of use and publishing policy can be found at www.scienceopen.com .

            The datasets generated during and/or analysed during the current study are available from the corresponding author on reasonable request.
            Social & Behavioral Sciences
            Digitification,sexual objectification,rating system,objectification,rating score, digitalization


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