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      Export Marketing: The Moderator Effects of Dysfunctional Competition and Institutional Barriers

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            Revision notes

            The text and references have been revised and corrected. Also, the Doi has been added in the references.


            In recent decades, companies have become more focused on the export market and cross-border trade. Companies use international expansion to grow, increase profits and sales, maintain a competitive market position, and compensate for the presence of foreign companies in their market. The purpose of this study is to examine the impact of export marketing capabilities and diversification of export entry on export performance, with inefficient competition and organizational barriers acting as moderators. This study is applied, descriptive, and survey-based. The statistical population consists of 67 Niro Motor Industrial Company senior, middle, and production line managers. In this study, the census method was used for sampling. In order to collect data, a questionnaire was extracted from previous studies, and its validity and reliability were confirmed by tests. Structured equation modeling and Smart PLS software were used to analyze the collected data. This study's findings show that greater levels of product innovation and market responsiveness as a result of export marketing capabilities have a significant impact on export performance.


            Author and article information

            ScienceOpen Preprints
            3 December 2022
            [1 ] Department of Management, E-Branch, Islamic Azad University (IAU), Tehran, Iran
            [2 ] Department of Management, Tehran Nourt Branch, Islamic Azad University (IAU), Tehran, Iran
            [3 ] Department of Management, Parandak University, Tehran, Iran
            Author notes
            Author information

            This work has been published open access under Creative Commons Attribution License CC BY 4.0 , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Conditions, terms of use and publishing policy can be found at www.scienceopen.com .

            : 10 October 2022

            Management,Business & Corporate economics
            Export performance, Marketing capabilities, Export entry mode diversity, Dysfunctional competition, Institutional barriers


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