Smarter Business Intelligence for the Open Access Era: The Advanced Analytics You’re Probably Not Using for Your Editorial, Sales, and Plan S Strategies

Beyond basic COUNTER compliance, many societies and independent publishers struggle to turn platform and usage analytics into action, especially for Open Access content. From measuring the performance of their publications to guiding editorial strategy to uncovering revenue opportunities, scholarly publishers often don’t avail themselves of all the measurable data or know how to use it to make informed business decisions. Add to that the problems of unauthenticated and unidentified OA usage, the indeterminate status of transformative journals, and the onerous reporting requirements of Plan S, and publishers can easily find themselves in a state of analysis paralysis.

Fortunately, there are many resources already at your disposal and supplemental supports to help academic book and journal publishers connect the dots, fill in the OA gaps, and make sense of raw data to turn it into actionable business intelligence. KGL PubFactory’s Tom Beyer will give an overview of publishing analytics from essential reports to advanced custom metrics using granular data, to emerging capabilities and prerequisites for tracking and reporting OA content. Joined by a publisher who will describe specific use cases, the authors will cover the latest advances in business analytics and unique data problems experienced by our industry. Together we will aim for a higher intelligence—no matter what business model—to better serve our users and the research community.