Blog
About

171
views
0
recommends
+1 Recommend
1 collections
    20
    shares
    • Record: found
    • Abstract: found
    • Article: found
    Is Open Access

    Rendering the Social in the Architectural Scene: Digital Representation and Social Inclusion on Architectural Design, Thinking, and Education

    , ,

    Architecture_MPS

    UCL Press

    Read this article at

    Bookmark
        There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

        Abstract

        The digital production of hyper-rendered scenes has come to dominate architectural practice. Jean Baudrillard’s warning that simulation will replace the real is now obvious and ubiquitous in our wirelessly networked mediated lives. CAD monkeys, rendering farms, and out-sourcers form the cabal behind the global production of seductive computer generated imagery detached from real people and places. This paper builds on the premise that physical places, designed and marketed through digital imagery, set the stage for the “social scenes” of tourism, leisure and consumption, and that privatized public spaces become “images” in themselves. Providing a setting for ways of people seeing, and being seen by others, these images encourage us to mimic the poses and gestures of architectural renderings. Standing against our growing obsession with rendered architectural scenes suggests that, as digital modes of creation and representation increasingly become objectives in and of themselves, architectural practice is prone to blindness in the face of social developments which exist independently of architecture’s digital turn. The paper highlights the possible integration of the social and the technological through documenting a series of design, professional, and pedagogical projects which have, during the thirty-year period of architecture’s ‘digital turn’, increasingly incorporated ‘the digital’, but which have persistently continued to foreground the social.

        Related collections

        Most cited references 16

        • Record: found
        • Abstract: not found
        • Article: not found

        “From the Origin of Drawing to Cinemetrics”

          Bookmark
          • Record: found
          • Abstract: not found
          • Article: not found

          Photographs by David Hockney.

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            “Scenes: Social Context in an Age of Contingency.”

              Bookmark

              Author and article information

              Affiliations
              Parsons School of Design, National Cheng Kung University, Chu Hai College of Higher Education
              Journal
              Amps
              Architecture_MPS
              UCL Press
              February 2016
              : 8
              : 1
              10.14324/111.444.amps.2016v8i4.001

              This work is licensed under a Creative Commons Attribution 3.0 Unported. To view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/

              Counts
              Figures: 4, Tables: 0, Equations: 0, References: 16, Pages: 15

              Comments

              Comment on this article