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      Rendering the Social in the Architectural Scene: Digital Representation and Social Inclusion on Architectural Design, Thinking, and Education

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      Architecture_MPS

      UCL Press

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          Abstract

          The digital production of hyper-rendered scenes has come to dominate architectural practice. Jean Baudrillard’s warning that simulation will replace the real is now obvious and ubiquitous in our wirelessly networked mediated lives. CAD monkeys, rendering farms, and out-sourcers form the cabal behind the global production of seductive computer generated imagery detached from real people and places. This paper builds on the premise that physical places, designed and marketed through digital imagery, set the stage for the “social scenes” of tourism, leisure and consumption, and that privatized public spaces become “images” in themselves. Providing a setting for ways of people seeing, and being seen by others, these images encourage us to mimic the poses and gestures of architectural renderings. Standing against our growing obsession with rendered architectural scenes suggests that, as digital modes of creation and representation increasingly become objectives in and of themselves, architectural practice is prone to blindness in the face of social developments which exist independently of architecture’s digital turn. The paper highlights the possible integration of the social and the technological through documenting a series of design, professional, and pedagogical projects which have, during the thirty-year period of architecture’s ‘digital turn’, increasingly incorporated ‘the digital’, but which have persistently continued to foreground the social.

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          Most cited references 16

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          Photographs by David Hockney.

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            “Scenes: Social Context in an Age of Contingency.”

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              Scenes

               Alan Blum, (2001)
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                Author and article information

                Journal
                Amps
                Architecture_MPS
                UCL Press
                February 2016
                : 8
                : 1
                Affiliations
                Parsons School of Design, National Cheng Kung University, Chu Hai College of Higher Education
                Article
                10.14324/111.444.amps.2016v8i4.001

                This work is licensed under a Creative Commons Attribution 3.0 Unported. To view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/

                Page count
                Figures: 4, Tables: 0, Equations: 0, References: 16, Pages: 15

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                Volume 8, Issue 1

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