This article indicates the range of government interest in wellbeing, briefly describes the emergence of social pedagogy in the UK generally and indicates the part played in it by the UK governments since 2000. This is followed by a short account of the principles of social pedagogy and the profession and education of social pedagogues. There follow descriptions of pedagogy practice, accompanied by examples of government statements (focused on England) that are compatible with these. The article goes on to consider examples where social pedagogy has been introduced into English and Scottish children’s services, drawing on Claire Cameron’s overview of evaluations of demonstration and pilot projects. These evidence some congruence between the practice reported – and its effects – and the recommendations of government on promoting wellbeing. Finally, the article considers the conditions necessary for the continuing growth of social pedagogy, and social pedagogic approaches in the UK.