This articlediscusses the phenomenon of multinational corporations (MNCs) targeting the "bottom of the economic pyramid" (BOP), which consists of people with low incomes, often earning less than $2 a day. It emphasizes that despite initial doubts, MNCs have recognized the potential of this market and have introduced products, particularly single-use sachets, to cater to this consumer segment. The author highlights the environmental concerns, recycling and sustainable packaging in this segment.