Big data has been a challenge for organizations and technology professionals because conventional software applications have struggled in the maintenance and analysis of big data. These software applications did not consider the immense growth of user generated data and struggled to keep up with the pace of the technology. It necessitated developing new applications that focused on the principles of artificial intelligence and data mining such that a heuristic search could provide meaningful results for big data. Smart keys applications and user interface of data streaming are two examples where it is crucial to manage big data for gaining competitive advantage in the contemporary context. This study analyses different aspects of big data in the context of analytics for smart keys application and user interface of streaming data. The study is based on the collection and analysis of secondary data. Data was collected from peer-reviewed journal articles, books, technology magazines, and other authenticated sources. The findings of the study indicated significant benefits of using big data analytics in smart keys applications and user streaming for big data. These applications are the best candidates for applying the concepts of big data analytics and organizations can gain a competitive advantage from the implementation.
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