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Publications
55
Overlapping Clustering A New Method for Product Positioning
Authors:
Phipps Arabie
,
J. Carroll
,
Wayne Desarbo
…
Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Authors:
Dawn IACOBUCCI
,
Doug Grisaffe
,
Wayne Desarbo
…
Care and Justice Moral Reasoning: A Multidimensional Scaling Approach
Authors:
Sharon L. Weinberg
,
Nancy Yacker
,
Sonia Henkle Orenstein
…
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Wayne S. Desarbo
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