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Publications
62
Overlapping Clustering A New Method for Product Positioning
Authors:
Phipps Arabie
,
J. Carroll
,
Wayne Desarbo
…
The past, present, and future of measurement and methods in marketing analysis
Authors:
Yu Ding
,
Wayne DeSarbo
,
Dominique Hanssens
…
Revisiting customer value analysis in a heterogeneous market
Authors:
Wayne DeSarbo
,
Peter Ebbes
,
Duncan Fong
…
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Wayne S. DeSarbo
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