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Publications
122
Animals, archetypes, and advertising (A
3
): The theory and the practice of customer brand symbolism
Authors:
Stephen Lloyd
,
Arch Woodside
,
S Lloyd
…
Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic
Authors:
Arch Woodside
,
Suresh Sood
,
A.G. Woodside
…
Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
Authors:
Arch Woodside
,
Pedro Bernal Mir
,
A.G. WOODSIDE
…
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Arch G. Woodside
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