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City Branding
other
Editor(s):
Keith Dinnie
Publication date
(Print):
2011
Publisher:
Palgrave Macmillan UK
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Related collections
Special issue: Re-imagining the City: Urban Space in the Post-Covid City
Author and book information
Book
ISBN (Print):
978-1-349-31758-5
ISBN (Electronic):
978-0-230-29479-0
Publication date (Print):
2011
DOI:
10.1057/9780230294790
SO-VID:
040f6546-ff8c-493f-b49f-d4c2aa095683
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http://www.springer.com/tdm
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Book chapters
pp. 3
Introduction to the Theory of City Branding
pp. 8
Branding the City as an Attractive Place to Live
pp. 15
City Branding and Inward Investment
pp. 27
City Branding and the Tourist Gaze
pp. 36
City Brand Partnerships
pp. 45
City Branding and Stakeholder Engagement
pp. 54
Paradoxes of City Branding and Societal Changes
pp. 62
City Branding through Food Culture
pp. 70
City Branding through New Green Spaces
pp. 82
Online City Branding
pp. 93
Introduction to the Practice of City Branding
pp. 99
The City Branding of Accra
pp. 106
The City Branding of Ahmedabad
pp. 112
Athens City Branding and the 2004 Olympic Games
pp. 118
The City Branding of Barcelona: A Success Story
pp. 124
Branding Budapest
pp. 131
Chongqing’s City Branding
pp. 138
Edinburgh
pp. 150
The Hague, International City of Peace and Justice
pp. 157
Brand Hong Kong
pp. 162
Kuala Lumpur: Searching for the Right Brand
pp. 169
Branding Lisbon — Defining the Scope of the City Brand
pp. 175
Montevideo City Branding
pp. 179
Branding New York City — The Saga of ‘I Love New York’
pp. 184
Paris as a Brand
pp. 190
Seoul City Branding
pp. 199
The City Branding of Sydney
pp. 206
Superflat Tokyo
pp. 213
The City Branding of Wollongong
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