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      Consumers and food: Understanding and shaping consumer behaviour 

      Understanding consumer perceptions and attitudes towards nutrition labels and health claims in food

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          Healthy food choices have an important role to play in one’s personal health and wellbeing and in the prevention of chronic diseases. Nutrition labels and health claims (NLHCs) on packaged foods are important instruments used by food and health policy makers seeking to reduce the consumption of unhealthy foods that influence the levels of obesity and non-communicable diseases (NCDs). To identify contemporary issues in consumer perceptions and attitudes towards NLHCs, a Systematic Literature Review (SLR) was conducted using a PRISMA approach, which focused on articles published between 2015-2022, from twenty leading journals, to synthesize the key research themes and findings. Key research trends were identified and future trends were discussed that may impact how consumers perceive NLHCs on packaged foods. A more market-oriented approach to the design of NLHCs is needed, using the consumer as an active co-designer and integrating the consumer into the design process at an early stage.

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          13 November 2023
          [1 ]University College Cork

          BUSINESS & ECONOMICS / Consumer Behavior,BUSINESS & ECONOMICS / Industries / Food Industry,TECHNOLOGY & ENGINEERING / Food Science / Food Safety & Security,Agriculture, agribusiness and food production industries,Food security and supply,Cultural studies: food and society,Food and beverage safety,Agriculture & related industries,Food security & supply,Food & society,Food & beverage technology


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