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      Measuring the perceived quality of ophthalmology services in private organizations. A marketing perspective.

      Romanian journal of ophthalmology
      SERVQUAL scale, ophthalmology services, service quality

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          Abstract

          Nowadays, the competition registered on the Romanian markets regarding the activity of private ophthalmology organizations has raised their interest in developing consumer-oriented strategies. The key factor that assures a differentiation as well as a competitive advantage is the service quality from a marketing perspective.

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          29796435
          5959026

          SERVQUAL scale,ophthalmology services,service quality

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