The author argues that a curriculum rich in creativity enables all individuals, artistically inclined or not, to engage with the creative process. For human beings, creative processes are, and have been, integral to our evolution, progress and future. The richness that a creative process can give any aspect of our lives is invaluable, and it is this capital that will have significant impact on our futures. Creativity is a cross-disciplinary skill and should be found in all areas of the primary curriculum. It is suggested that a curriculum that lacks creativity at its heart, including not only the content but the teacher-driven pedagogy and supportive, creative leadership, will not prepare young people for what lies ahead. As the Durham Commission (2019) states, the application of creative thought is necessary to thrive in a range of jobs and we are currently failing to demonstrate to students how knowledge can be used in creative ways and be a driver for change.