Bayesian Multilevel Estimation with Poststratification: State-Level Estimates from National Polls

Abstract

We fit a multilevel logistic regression model for the mean of a binary response variable conditional on poststratification cells. This approach combines the modeling approach often used in small-area estimation with the population information used in poststratification (see Gelman and Little 1997, Survey Methodology 23:127–135). To validate the method, we apply it to U.S. preelection polls for 1988 and 1992, poststratified by state, region, and the usual demographic variables. We evaluate the model by comparing it to state-level election outcomes. The multilevel model outperforms more commonly used models in political science. We envision the most important usage of this method to be not forecasting elections but estimating public opinion on a variety of issues at the state level.