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      COVID-19, artificial intelligence, ethical challenges and policy implications

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          Abstract

          As the COVID-19 outbreak remains an ongoing issue, there are concerns about its disruption, the level of its disruption, how long this pandemic is going to last, and how innovative technological solutions like Artificial Intelligence (AI) and expert systems can assist to deal with this pandemic. AI has the potential to provide extremely accurate insights for an organization to make better decisions based on collected data. Despite the numerous advantages that may be achieved by AI, the use of AI can be perceived differently by society, where moral and ethical issues may be raised, especially in regards to accessing and exploiting public data gathered from social media platforms. To better comprehend the concerns and ethical challenges, utilitarianism and deontology were used as business ethics frameworks to explore the aforementioned challenges of AI in society. The framework assists in determining whether the AI’s deployment is ethically acceptable or not. The paper lays forth policy recommendations for public and private organizations to embrace AI-based decision-making processes to avoid data privacy violations and maintain public trust.

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          Most cited references29

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          Is Open Access

          The Ethics of AI Ethics: An Evaluation of Guidelines

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            Big Data, new epistemologies and paradigm shifts

            D Kitchin (2014)
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              Deontological and utilitarian inclinations in moral decision making: a process dissociation approach.

              Dual-process theories of moral judgment suggest that responses to moral dilemmas are guided by two moral principles: the principle of deontology states that the morality of an action depends on the intrinsic nature of the action (e.g., harming others is wrong regardless of its consequences); the principle of utilitarianism implies that the morality of an action is determined by its consequences (e.g., harming others is acceptable if it increases the well-being of a greater number of people). Despite the proposed independence of the moral inclinations reflecting these principles, previous work has relied on operationalizations in which stronger inclinations of one kind imply weaker inclinations of the other kind. The current research applied Jacoby's (1991) process dissociation procedure to independently quantify the strength of deontological and utilitarian inclinations within individuals. Study 1 confirmed the usefulness of process dissociation for capturing individual differences in deontological and utilitarian inclinations, revealing positive correlations of both inclinations to moral identity. Moreover, deontological inclinations were uniquely related to empathic concern, perspective-taking, and religiosity, whereas utilitarian inclinations were uniquely related to need for cognition. Study 2 demonstrated that cognitive load selectively reduced utilitarian inclinations, with deontological inclinations being unaffected. In Study 3, a manipulation designed to enhance empathy increased deontological inclinations, with utilitarian inclinations being unaffected. These findings provide evidence for the independent contributions of deontological and utilitarian inclinations to moral judgments, resolving many theoretical ambiguities implied by previous research. (c) 2013 APA, all rights reserved.
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                Author and article information

                Contributors
                anshari.ali@ubd.edu.bn
                mahani.hamdan@ubd.edu.bn
                norainie.ahmad@ubd.edu.bn
                emil.ali@ubd.edu.bn
                hamizah.haidi@ubd.edu.bn
                Journal
                AI Soc
                AI Soc
                Ai & Society
                Springer London (London )
                0951-5666
                1435-5655
                19 May 2022
                : 1-14
                Affiliations
                GRID grid.440600.6, ISNI 0000 0001 2170 1621, Universiti Brunei Darussalam, ; Brunei, Brunei Darussalam
                Article
                1471
                10.1007/s00146-022-01471-6
                9117835
                35607368
                06bf7fdf-a774-4f52-bdb1-148b28c0b643
                © The Author(s), under exclusive licence to Springer-Verlag London Ltd., part of Springer Nature 2022

                This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.

                History
                : 30 July 2021
                : 13 April 2022
                Categories
                Open Forum

                artificial intelligence,ethics,utilitarianism,deontology,covid-19

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