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World Heritage as a placebo brand: a comparative analysis of three sites and marketing implications
Author(s):
Bailey Adie
,
C. W. HALL
,
Girish Prayag
,
C. Hall
,
B.A. Adie
,
C.M. Hall
,
G Prayag
Publication date:
2018
Journal:
Journal of Sustainable Tourism
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Heritage, Memory and Conflict Journal (HMC)
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DOI::
10.1080/09669582.2017.1359277
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