Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites

Read, Aaron; Beckman, Bryan; Vance, Anthony W; Moody, Greg; Lowry, Paul Benjamin

doi:10.2753/MIS0742-1222240408

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Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites

Author(s): Paul Benjamin Lowry , Anthony Vance , Greg Moody , Bryan Beckman , Aaron Read

Publication date Created: April 1 2008

Publication date (Print): April 1 2008

Journal: Journal of Management Information Systems

Publisher: M. E. Sharpe Inc.

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Journal

Journal ID (publisher-id): MIS

Title: Journal of Management Information Systems

Abbreviated Title: Journal of Management Information Systems

Publisher: M. E. Sharpe Inc.

ISSN (Print): 0742-1222

Publication date Created: April 1 2008

Publication date (Print): April 1 2008

Volume: 24

Issue: 4

Pages: 199-224

Article

DOI: 10.2753/MIS0742-1222240408

SO-VID: 0e90a5b7-bc4c-41af-bd33-1c64877a8f2f

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