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      The effects of visual information in eWOM communication

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Research in Interactive Marketing
      Publisher: Emerald

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          The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

          Chrysanthos Dellarocas (2003)
          Article 0 comments Cited 421 times – based on 0 reviews     Review now
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            Consumer Choice Between Hedonic and Utilitarian Goods

            Ravi Dhar, Klaus Wertenbroch (2000)
            Article 0 comments Cited 335 times – based on 0 reviews     Review now
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              Word of mouth communication within online communities: Conceptualizing the online social network

              Jo Brown, Amanda Broderick, Nick Lee (2007)
              Article 0 comments Cited 224 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Research in Interactive Marketing
                Abbreviated Title: Jnl of Res in Interact Mrkting
                Publisher: Emerald
                ISSN (Print): 2040-7122
                Publication date Created: March 23 2012
                Publication date (Print): March 23 2012
                Volume: 6
                Issue: 1
                Pages: 7-26
                Article
                DOI: 10.1108/17505931211241341
                SO-VID: 0eb04589-6fc1-4626-a2b6-4838770b6d3b
                Copyright © © 2012
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