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      A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

      Author(s): , , ,
      Publication date Created:
      Publication date (Print):
      Journal: International Journal of Advertising
      Publisher: Informa UK Limited

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          The nature and function of self-esteem: Sociometer theory

          Mark Leary, Roy Baumeister (2000)
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            Progress in Small Group Research

            J M Levine, R L Moreland (1990)
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              Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads

              Steven Edwards, Hairong Li, Joo-Hyun Lee (2013)
              Article 0 comments Cited 132 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Advertising
                Abbreviated Title: International Journal of Advertising
                Publisher: Informa UK Limited
                ISSN (Print): 0265-0487
                ISSN (Electronic): 1759-3948
                Publication date Created: January 13 2015
                Publication date (Print): January 13 2015
                Volume: 34
                Issue: 1
                Pages: 6-16
                Article
                DOI: 10.1080/02650487.2014.995284
                SO-VID: 0f7fdae5-5f94-4f05-824c-45720f72087d
                Copyright © © 2015
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