Abandon Statistical Significance

[1 ] Department of Marketing, Kellogg School of Management, Northwestern University, Evanston, IL;

[2 ] Department of Managerial Studies, College of Business Administration, University of Illinois at Chicago, Chicago, IL;

[3 ] Department of Statistics and Department of Political Science, Columbia University, New York, NY;

[4 ] Centre de Recherche en Mathématiques de la Décision (CEREMADE), Université Paris-Dauphine, Paris, France;

[5 ] Department of Psychology, Northwestern University, Evanston, IL