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      Generation Y and online fashion shopping: Orientations and profiles

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      Journal of Retailing and Consumer Services
      Elsevier BV

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          Understanding Generation Y and their use of social media: a review and research agenda

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            Generation Cohorts and Personal Values: A Comparison of China and the United States

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              Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding

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                Author and article information

                Journal
                Journal of Retailing and Consumer Services
                Journal of Retailing and Consumer Services
                Elsevier BV
                09696989
                May 2019
                May 2019
                : 48
                : 113-121
                Article
                10.1016/j.jretconser.2019.02.003
                31bc7573-e9c8-4827-b58c-27393cf93ba4
                © 2019

                https://www.elsevier.com/tdm/userlicense/1.0/

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