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Abstract
We use new estimates of conception probabilities by cycle day of intercourse, where
cycle day is measured with day 1 being the first day of bleeding in a cycle, to propose
a new approach for estimating the effectiveness of emergency contraceptive pills (ECPs).
We use this new approach to examine the absolute effectiveness and the cost-effectiveness
of ECPs and whether ECPs are more effective the sooner after unprotected intercourse
they are initiated.