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      Managing the effectiveness of e-commerce platforms in a pandemic

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          Abstract

          Given the severe impacts of the Covid-19 pandemic on business activities, this study presents a systematic framework to examine the effect of the perceived effectiveness of e-commerce platforms (PEEP) on consumer's perceived economic benefits in predicting sustainable consumption. This study adopted uses and gratification theory to base the conceptual model while adding a boundary condition of pandemic fear. The primary research method of this study is a quantitative survey and analysis. Using a sample of 617 online consumers with PLS analytical technique, this study finds a positive moderating effect of pandemic fear on the relationships among PEEP, economic benefits, and sustainable consumption. The contribution of this study is its examination of how economic benefit mediates the PEEP and sustainable consumption relationship which is dependable on the levels of pandemic fear. Implications for managers and theory are also discussed.

          Highlights

          • Extends perceived effectiveness of e-commerce platforms (PEEP) in the Covid-19 pandemic.

          • Proposes the focal effect of PEEP on sustainable consumption through economic benefits.

          • Includes the boundary effect of pandemic fear to the model using uses and gratification theory.

          • Confirms the proposed model using data collected from 617 online consumers.

          • Finds strong effects of PEEP and economic benefits due to high levels of pandemic fear.

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          Most cited references 41

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          Gratifications and social network service usage: The mediating role of online experience

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            Impact of pandemic control over airport economics: Reconciling public health with airport business through a streamlined approach in pandemic control

            Rapid aviation commercialisation and upsurge in worldwide affluence created a new avenue for disease proliferation across countries at an unprecedented rate. Epidemic and pandemic occurrences over the last decade demonstrate airports' role in disease transmission; while also exhibiting their importance as containment nodes. Tremendous amount of resources and effort are necessary to achieve the latter but inevitably, disrupt normal operations. The contrasting objectives between public health authorities and airport authorities result in compromising measures for both parties. Broadly similar controlling measures were adopted by various airports during outbreaks in the last decade. Their effectiveness have been analysed in terms of disease control; economic impact to airports were, however, not quantified. This paper concludes that more efficient airport pandemic control plans cause less severe economic impact on airports during pandemic and recommends a streamlined approach that improves overall effect of pandemic control while minimising economic impacts to airport businesses.
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              COVID-19: fear appeal favoring purchase behavior towards personal protective equipment

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                Author and article information

                Journal
                Journal of Retailing and Consumer Services
                Elsevier Ltd.
                0969-6989
                0969-6989
                7 September 2020
                January 2021
                7 September 2020
                : 58
                : 102287
                Affiliations
                Faculty of Business Administration, Ton Duc Thang University, No. 19 Nguyen Huu Tho Street, Tan Phong Ward, District 7, Ho Chi Minh City, Viet Nam
                Article
                S0969-6989(20)31295-9 102287
                10.1016/j.jretconser.2020.102287
                7475027
                © 2020 Elsevier Ltd. All rights reserved.

                Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.

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