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      Use of Market Research Data by State Chronic Disease Programs, Illinois, 2012–2014

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      Author(s): , MPH , , MPH, CHES, , MPH, , MPH
      Publication date (Electronic):
      Journal: Preventing Chronic Disease
      Publisher: Centers for Disease Control and Prevention

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          Abstract

          Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. Market research data can identify products and behaviors that align or do not align with public health program goals. Illinois is a recipient of an award from the Directors of Health Promotion and Education to use industry market research data collected by The Nielsen Company for public health purposes. Illinois creates customized community profiles using market research data on tobacco use characteristics to describe the demographics, habits, and media preferences of smokers in certain locations. Local agencies use profiles to plan and target marketing initiatives, reach disparate groups within overall community populations, and restructure program objectives and policy initiatives. Local market research data provide detailed information on the characteristics of smokers, allowing Illinois communities to design public health programs without having to collect data on their own.

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          Community-based prevention marketing: organizing a community for health behavior intervention.

          Carol A Bryant, Kelli R. McCormack Brown, Robert McDermott … (2007)
          This article describes the application and refinement of community-based prevention marketing (CBPM), an example of community-based participatory research that blends social marketing theories and techniques and community organization principles to guide voluntary health behavior change. The Florida Prevention Research Center has worked with a community coalition in Sarasota County, Florida to define locally important health problems and issues and to develop responsive health-promotion interventions. The CBPM framework has evolved as academic and community-based researchers have gained experience applying it. Community boards can use marketing principles to design evidence-based strategies for addressing local public health concerns. Based on 6 years of experience with the "Believe in All Your Possibilities" program, lessons learned that have led to revision and improvement of the CBPM framework are described.
          Article 0 comments Cited 17 times – based on 0 reviews     Review now
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            Promoting physical activity among youth through community-based prevention marketing.

            Devon C. Bryant, Amy Baldwin, Jen Nickelson … (2010)
            Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age) called VERB Summer Scorecard. Based on the national VERB media campaign, the program offered opportunities for tweens to try new types of physical activity during the summer months. The VERB Summer Scorecard was implemented and monitored between 2004 and 2007 using the 9-step CBPM framework. Program performance was assessed through in-depth interviews and a school-based survey of youth. The CBPM process and principles used by school and community personnel to promote physical activity among tweens are presented. Observed declines may become less steep if school officials adopt a marketing mind-set to encourage youth physical activity: deemphasizing health benefits but promoting activity as something fun that fosters spending time with friends while trying and mastering new skills. Community-based programs can augment and provide continuity to school-based prevention programs to increase physical activity among tweens.
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              Impact of a community-based prevention marketing intervention to promote physical activity among middle-aged women.

              Patricia A Sharpe, Ericka L Burroughs, Michelle L Granner … (2010)
              A physical activity intervention applied principles of community-based participatory research, the community-based prevention marketing framework, and social cognitive theory. A nonrandomized design included women ages 35 to 54 in the southeastern United States. Women (n = 430 preprogram, n = 217 postprogram) enrolled in a 24-week behavioral intervention and were exposed to a media campaign. They were compared to cross-sectional survey samples at pre- (n = 245) and postprogram (n = 820) from the media exposed county and a no-intervention county (n = 234 pre, n = 822 post). Women in the behavioral intervention had statistically significant positive changes on physical activity minutes, walking, park and trail use, knowledge of mapped routes and exercise partner, and negative change on exercise self-efficacy. Media exposed women had statistically significant pre- to postprogram differences on knowledge of mapped routes. No-intervention women had significant pre- to postprogram differences on physical activity minutes, walking, and knowledge of mapped routes.
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                Author and article information

                Journal
                Journal ID (nlm-ta): Prev Chronic Dis
                Journal ID (iso-abbrev): Prev Chronic Dis
                Journal ID (publisher-id): PCD
                Title: Preventing Chronic Disease
                Publisher: Centers for Disease Control and Prevention
                ISSN (Electronic): 1545-1151
                Publication date Collection: 2014
                Publication date (Electronic): 25 September 2014
                Volume: 11
                Electronic Location Identifier: E165
                Affiliations
                [1]Author Affiliations: Benjamin S. Arbise, Nora K. Kelly, Illinois Department of Public Health, Office of Health Promotion, Division of Chronic Disease Prevention and Control, Springfield, Illinois; Elizabeth Traore, Directors of Health Promotion and Education, Washington, DC.
                Author notes
                Corresponding Author: Nancy L. Amerson, MPH, Illinois Department of Public Health, Office of Health Promotion, Division of Chronic Disease Prevention and Control, 535 W Jefferson St, 2nd Floor, Springfield, IL 62761. Telephone: 217-558-2637. E-mail: nancy.amerson@ 123456illinois.gov .
                Article
                Publisher ID: 14_0268
                DOI: 10.5888/pcd11.140268
                PMC ID: 4176471
                PubMed ID: 25254983
                SO-VID: 3bf26b14-135d-45cb-b3e3-359bd114fa93
                History
                Categories
                Subject: Special Topic
                Series title: Peer Reviewed

                ScienceOpen disciplines: Health & Social care
                Data availability:
                ScienceOpen disciplines: Health & Social care

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