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      Information direction, website reputation and eWOM effect: A moderating role of product type

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Business Research
      Publisher: Elsevier BV

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          Phillip Nelson (1974)
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            Negativity and extremity biases in impression formation: A review of explanations.

            John J. Skowronski, Donal E. Carlston (1989)
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              Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

              Marsha Richins (1984)
              Article 0 comments Cited 202 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Business Research
                Abbreviated Title: Journal of Business Research
                Publisher: Elsevier BV
                ISSN (Print): 01482963
                Publication date Created: January 2009
                Publication date (Print): January 2009
                Volume: 62
                Issue: 1
                Pages: 61-67
                Article
                DOI: 10.1016/j.jbusres.2007.11.017
                SO-VID: 451d8ad7-a262-40e2-9515-aa3ad396a6a8
                Copyright © © 2009
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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