Normative drift and self‐correction in scholarly book publishing: The case of Makerere University

Abstract

University academics face multiple pressures to publish. These pressures emanate from contexts with different, often competing, social norms, which result in academics publishing for reasons that may run counter to accepted scientific practice. This paper asks what decisions are being taken by academics when it comes to their choice of scholarly book publisher. An analysis of books selected from more than 2,500 self‐reported scholarly publications produced by academics at Makerere University in Uganda from 2011 to 2017 shows that 31 scholarly books were published. Of these books, more than half (54%) were published by publishers that do not follow accepted scholarly publishing practice. Findings also show that there was a sharp decline in books published with suspect publishers in the second half of the 7‐year period. The article discusses possible reasons for the selection of suspect publishers and considers four factors that may account for the observable decline: (1) a cyclical downturn, (2) improved research management and reporting, (3) explication of the norms of science, and (4) self‐correction.