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      Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising

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      Journal: Computers in Human Behavior
      Publisher: Elsevier BV

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          Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives

          Li‐tze Hu, Peter M. Bentler (1999)
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            Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

            Claes Fornell, David Larcker (2018)
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              On the evaluation of structural equation models

              Richard Bagozzi, Youjae Yi (1988)
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                Author and article information

                Contributors
                Jasper David Brüns: (View ORCID Profile)
                Martin Meißner: (View ORCID Profile)
                Journal
                Title: Computers in Human Behavior
                Abbreviated Title: Computers in Human Behavior
                Publisher: Elsevier BV
                ISSN (Print): 07475632
                Publication date Created: November 2023
                Publication date (Print): November 2023
                Volume: 148
                Page: 107891
                Article
                DOI: 10.1016/j.chb.2023.107891
                SO-VID: 4e622a2d-d040-47ab-a17d-789d6791883a
                Copyright © © 2023
                License:

                https://www.elsevier.com/tdm/userlicense/1.0/

                https://doi.org/10.15223/policy-017

                https://doi.org/10.15223/policy-037

                https://doi.org/10.15223/policy-012

                https://doi.org/10.15223/policy-029

                https://doi.org/10.15223/policy-004

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