In the Eye of the Beholder: Exploring Variations in the Perceptions of Pornography

Amazon's Mechanical Turk is an online labor market where requesters post jobs and workers choose which jobs to do for pay. The central purpose of this article is to demonstrate how to use this Web site for conducting behavioral research and to lower the barrier to entry for researchers who could benefit from this platform. We describe general techniques that apply to a variety of types of research and experiments across disciplines. We begin by discussing some of the advantages of doing experiments on Mechanical Turk, such as easy access to a large, stable, and diverse subject pool, the low cost of doing experiments, and faster iteration between developing theory and executing experiments. While other methods of conducting behavioral research may be comparable to or even better than Mechanical Turk on one or more of the axes outlined above, we will show that when taken as a whole Mechanical Turk can be a useful tool for many researchers. We will discuss how the behavior of workers compares with that of experts and laboratory subjects. Then we will illustrate the mechanics of putting a task on Mechanical Turk, including recruiting subjects, executing the task, and reviewing the work that was submitted. We also provide solutions to common problems that a researcher might face when executing their research on this platform, including techniques for conducting synchronous experiments, methods for ensuring high-quality work, how to keep data private, and how to maintain code security.

The self-perceived effects of "hardcore" pornography consumption were studied in a large representative sample of young adult Danish men and women aged 18-30. Using a survey that included the newly developed Pornography Consumption Effect Scale, we assessed participants' reports of how pornography has affected them personally in various areas, including their sexual knowledge, attitudes toward sex, attitudes toward and perception of the opposite sex, sex life, and general quality of life. Across all areas investigated, participants reported only small, if any, negative effects with men reporting slightly more negative effects than women. In contrast, moderate positive effects were generally reported by both men and women, with men reporting significantly more positive effects than women. For both sexes, sexual background factors were found to significantly predict both positive and negative effects of pornography consumption. Although the proportion of variance in positive effects accounted for by sexual background factors was substantial, it was small for negative effects. We discuss how the findings may be interpreted differently by supporters and opponents of pornography due to the reliance in this study on reported self-perceptions of effects. Nonetheless, we conclude that the overall findings suggest that many young Danish adults believe that pornography has had primarily a positive effect on various aspects of their lives.