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      Professional Football Sponsorship—Profitable or Profligate?

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      Publication date Created:
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      Journal: International Journal of Advertising
      Publisher: Informa UK Limited

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          Sponsorship and the Image of the Sponsor

          Colin McDonald (1991)
          Article 0 comments Cited 27 times – based on 0 reviews     Review now
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            Sponsorship – Legitimising the Medium

            Tony Meenaghan (1991)
            Article 0 comments Cited 21 times – based on 0 reviews     Review now
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              Sponsorship: The Research Contribution

              Ken Parker (1991)
              Article 0 comments Cited 14 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Advertising
                Abbreviated Title: International Journal of Advertising
                Publisher: Informa UK Limited
                ISSN (Print): 0265-0487
                ISSN (Electronic): 1759-3948
                Publication date Created: March 02 2015
                Publication date (Electronic): March 02 2015
                Publication date (Print): January 1995
                Volume: 14
                Issue: 2
                Pages: 149-164
                Article
                DOI: 10.1080/02650487.1995.11104606
                SO-VID: 52f44a8f-8e55-45d0-9dfa-3a9911da9c9c
                Copyright © © 1995
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