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Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Author(s):
June Cotte
,
Robin A. Coulter
,
Melissa Moore
Publication date
Created:
March 2005
Publication date
(Print):
March 2005
Journal:
Journal of Business Research
Publisher:
Elsevier BV
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Metadata
Author and article information
Journal
Title:
Journal of Business Research
Abbreviated Title:
Journal of Business Research
Publisher:
Elsevier BV
ISSN (Print):
01482963
Publication date Created:
March 2005
Publication date (Print):
March 2005
Volume
: 58
Issue
: 3
Pages
: 361-368
Article
DOI:
10.1016/S0148-2963(03)00102-4
SO-VID:
55fb71a6-81f2-4827-8c66-ce8316f3abe5
Copyright ©
© 2005
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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