Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
March
1990
Publication date
(Print):
March
1990
Volume: 16
Issue: 4
Page: 461
Article
DOI: 10.1086/209231
SO-VID: 6012911d-0280-4861-8e31-cbe151763d2f
Copyright © ©
1990