A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process

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Journal

Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: November 1983

Publication date (Print): November 1983

Volume: 20

Issue: 4

Page: 393

Article

DOI: 10.2307/3151443

SO-VID: 657ecd96-6db4-4dab-8674-7874d0a760e0

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