Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
Journal of the Academy of Marketing Science
Publisher:
SAGE Publications
ISSN
(Print):
0092-0703
Publication date Created:
October
01 2006
Publication date
(Print):
October
01 2006
Volume: 34
Issue: 4
Pages: 613-627
Article
DOI: 10.1177/0092070306286934
SO-VID: 6b751f03-8499-4c27-9706-48fb9c879549
Copyright © ©
2006