Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation of Magazine Advertisements, 2008–2010

Smith, Katherine C.; Cukier, Samantha; Jernigan, David H.

doi:10.2105/AJPH.2013.301483

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Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation of Magazine Advertisements, 2008–2010

Author(s): Katherine C. Smith , Samantha Cukier , David H. Jernigan

Publication date Created: October 2014

Publication date (Print): October 2014

Journal: American Journal of Public Health

Publisher: American Public Health Association

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Abstract

We analyzed beer, spirits, and alcopop magazine advertisements to determine adherence to federal and voluntary advertising standards. We assessed the efficacy of these standards in curtailing potentially damaging content and protecting public health.

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Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion

Linda Levine, Cornelia Pechmann, Frances Leslie … (2005)

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Global alcohol producers, science, and policy: the case of the International Center for Alcohol Policies.

David Jernigan (2011)

In this article, I document strategies used by alcohol producers to influence national and global science and policy. Their strategies include producing scholarly publications with incomplete, distorted views of the science underlying alcohol policies; pressuring national and international governmental institutions; and encouraging collaboration of public health researchers with alcohol industry-funded organizations and researchers. I conclude with a call for an enhanced research agenda drawing on sources seldom used by public health research, more focused resourcing of global public health bodies such as the World Health Organization to counterbalance industry initiatives, development of technical assistance and other materials to assist countries with effective alcohol-control strategies, and further development of an ethical stance regarding collaboration with industries that profit from unhealthy consumption of their products.