Social media in marketing: A review and analysis of the existing literature

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and article information

Journal

Title: Telematics and Informatics

Abbreviated Title: Telematics and Informatics

Publisher: Elsevier BV

ISSN (Print): 07365853

Publication date Created: November 2017

Publication date (Print): November 2017

Volume: 34

Issue: 7

Pages: 1177-1190

Article

DOI: 10.1016/j.tele.2017.05.008

SO-VID: 6fb0f4d7-1668-43f0-94b0-ebd1d1741f21

License:

https://www.elsevier.com/tdm/userlicense/1.0/

History

Data availability:

Comments

Comment on this article

scite_

Cited by 143

See all cited by