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      Marketing to the next generation of casino patrons

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          Generation Z consumers' expectations of interactions in smart retailing: A future agenda

          Constantinos-Vasilios Priporas, Nikolaos Stylos, Anestis Fotiadis (2017)
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            Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing

            Anders Parment (2013)
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              Generation X vs. Generation Y – A decade of online shopping

              Sabina Lissitsa, Ofrit Kol (2016)
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                Author and article information

                Contributors
                Journal
                Title: Journal of Marketing Analytics
                Abbreviated Title: J Market Anal
                Publisher: Springer Science and Business Media LLC
                ISSN (Print): 2050-3318
                ISSN (Electronic): 2050-3326
                Publication date Created: March 2022
                Publication date (Electronic): August 19 2021
                Publication date (Print): March 2022
                Volume: 10
                Issue: 1
                Pages: 89-101
                Article
                DOI: 10.1057/s41270-021-00131-w
                SO-VID: 7117515a-d798-4447-ab46-e1c435c07263
                Copyright © © 2022
                License:

                https://www.springer.com/tdm

                https://www.springer.com/tdm

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