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      Control, Communication, and the Voice of the Leader. A ControlCharacter Analysis of the 2016 US Presidential Debate

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          Abstract

          In the current research, we showed the strongest parts and the clouds of the speeches of the 2016 presidential candidates Donald Trump and Hillary Clinton. A communication control analysis of this type could reveal the role control-characters play in assessing the performance of the actors of political communication. We also concluded that people want to be controlled in an easy but still total way. To make people think that there is a man who is able to do this: it was Donald Trump’s greatest asset. He was able to utter up to 37% more assertions than his opponent, clearly stressed the boundaries between ‘Us’ and ‘They’, and showed greater integrative complexity and objective control. As the result of our peculiar and detailed linguistic analyses, control direction and thematic role tests show that Trump was a man of ‘know’, ‘say’ and ‘take’, while Clinton was full of ‘think’ and ‘want.’

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          Author and article information

          Journal
          KOME: An International Journal of Pure Communication Inquiry
          Hungarian Communication Studies Association
          01 July 2017
          : 5
          : 1
          : 40-64
          Affiliations
          [1 ] Károli Gáspár University of the Reformed Church in Hungary, Hungary
          Article
          27e6daea3dc54d97b186faae2a983939
          10.17646/KOME.2017.13
          7ab2b94a-5e6c-4ecf-9e71-3a11d14c23bb

          This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          History
          Categories
          Communication. Mass media
          P87-96

          Political & Social philosophy,General social science,Theoretical frameworks and disciplines,Communication & Media studies
          campaign communication,political communication,control and communication,USA presidential debate,content analysis

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