To any Nash germ invariant under right composition with a linear action of a finite group, we associate its equivariant zeta functions, inspired from motivic zeta functions, using the equivariant virtual Poincar\'e series as a motivic measure. We show Denef-Loeser formulae for the equivariant zeta functions and prove that they are invariants for equivariant blow-Nash equivalence via equivariant blow-Nash isomorphisms. Equivariant blow-Nash equivalence between invariant Nash germs is defined as a generalization involving equivariant data of the blow-Nash equivalence.