Title:
Industrial Marketing Management
Abbreviated Title:
Industrial Marketing Management
Publisher:
Elsevier BV
ISSN
(Print):
00198501
Publication date Created:
May
2022
Publication date
(Print):
May
2022
Volume: 103
Pages: 97-116
Article
DOI: 10.1016/j.indmarman.2022.03.003
SO-VID: 87f4eec3-155b-4969-95c9-67c21829e69a
Copyright © ©
2022