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Characterizing JUUL-related posts on Twitter
September 2018
September 2018
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Abstract
As vaping rapidly becomes more prevalent, social media data can be harnessed to capture
individuals' discussions of e-cigarette products quickly. The JUUL vaporizer is the
latest advancement in e-cigarette technology, which delivers nicotine to the user
from a device that is the size and shape of a thumb drive. Despite JUUL's growing
popularity, little research has been conducted on JUUL. Here we utilized Twitter data
to determine the public's early experiences with JUUL describing topics of posts.