Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
July
2007
Publication date
(Print):
July
2007
Volume: 71
Issue: 3
Pages: 143-157
Article
DOI: 10.1509/jmkg.71.3.143
SO-VID: 8dd7a5d1-e1b4-4ed3-804c-95df1cf74af6
Copyright © ©
2007