Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design*

Schreier, Martin; Franke, Nikolaus; Keinz, Peter

doi:10.1111/j.1540-5885.2008.00321.x

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Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design* : How Peer Input Improves Customer Self-Design in Mass Customization

Author(s): Nikolaus Franke , Peter Keinz , Martin Schreier

Publication date Created: November 2008

Publication date (Print): November 2008

Journal: Journal of Product Innovation Management

Publisher: Wiley-Blackwell

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“Sticky Information” and the Locus of Problem Solving: Implications for Innovation

Eric von Hippel (1994)

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Can You See the Real Me? Activation and Expression of the "True Self" on the Internet

John A Bargh, Katelyn McKenna, Gráinne M Fitzsimons (2002)

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How communities support innovative activities: an exploration of assistance and sharing among end-users

Nikolaus Franke, Sonali Shah (2003)

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Journal

Title: Journal of Product Innovation Management

Publisher: Wiley-Blackwell

ISSN: 07376782

Publication date Created: November 2008

Publication date (Print): November 2008

Volume: 25

Issue: 6

Pages: 546-559

Article

DOI: 10.1111/j.1540-5885.2008.00321.x

SO-VID: 98d8b04a-bd30-4f3f-91e8-815ef3037492

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http://doi.wiley.com/10.1002/tdm_license_1.1

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Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design* : How Peer Input Improves Customer Self-Design in Mass Customization

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SDG 11: Sustainable Cities and Communities

Most cited references 29

“Sticky Information” and the Locus of Problem Solving: Implications for Innovation

Can You See the Real Me? Activation and Expression of the "True Self" on the Internet

How communities support innovative activities: an exploration of assistance and sharing among end-users

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